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Ciera Group
Project Type
Marketing Plan
Date
February 2024
Location
Calgary, AB
In a school setting, our team took on the challenge of crafting a business plan for Ciera Group, focusing on a cutting-edge SaaS product tailored for investors and investment banks, specifically addressing environmental risks associated with mining projects. My role centered on developing the marketing strategy for this innovative offering.
As part of our marketing efforts, I curated a series of insightful LinkedIn posts aimed at providing educational content within the field. These posts served to raise awareness of environmental risks in mining and position Ciera Group as a thought leader in sustainable investment practices. Additionally, I conceptualized and executed an engaging email newsletter to keep our audience informed and engaged with the latest developments in environmental risk assessment for mining projects.
These posts not only served to educate our target audience but also fostered engagement and interest in Ciera Group's groundbreaking SaaS solution.
