STARS Air Ambulance - “Look to The Stars” Campaign

In an educational environment, our agency spearheaded a Manitoba campaign for STARS Air Ambulance, spotlighting the STARS team's vital life-saving efforts and inspiring individuals to contribute, fostering a shared sense of purpose for all involved.

Within this campaign, I led a strategic partnership initiative with True North, harnessing the platform of the Winnipeg Jets. By integrating the campaign into Jets games, we aim to amplify awareness of the STARS brand, positioning its members on par with the elite status of Jets players. This synergy not only enhances STARS' visibility, but also deepens public comprehension of its values, fostering stronger connections with our audience.

Below are some mock-ups I created of how the campaign would look.